The key to a successful MDM initiative isn''t technology or methods, it''s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you''ll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.- Presents a comprehensive roadmap that you can adapt to any MDM project- Emphasizes the critical goal of maintaining and improving data quality- Provides guidelines for determining which data to "master.- Examines special issues relating to master data metadata- Considers a range of MDM architectural styles- Covers the synchronization of master data across the application infrastructure